We are igniting the rally for innovation through athletes, brands, and events. Mascot represents a top-tier stable of clients in the areas of sponsorship strategy, experiential marketing and athlete representation. Our passionate team is a mix of execs and entrepreneurs who follow an alternative approach to create powerful opportunities, inspire change and evolve the endurance landscape.
Since 2002, Dawkins has transformed running and cycling events through his company Project Sport, a venture he founded as a 25-year-old graduate student and built into an industry-leading event production, management, and marketing company.
In 2012, Project Sport sold a portfolio event to Competitor Group, which became Rock ‘n’ Roll Marathon San Francisco. Project Sport was ultimately acquired by OmniForce, LLC in February of 2014, where Ryan was responsible for the integration of Project Sport into the Raceforce division.
In recognition of his achievements, Ryan received Acquisition International’s Business Excellence Award for “Best CEO in the Events Sector” in 2015 for his contributions to the industry’s evolution.
Dawkins is also a competitive athlete, completing several IRONMAN events and finishing second as part of a 4-man team in the Race Across America from San Diego to Atlantic City.
Dawkins and his wife live in Oakland, California with their two children.
Upon his graduation from the University of Oregon, Cole’s Sports Business studies affirmed a passion and sharpened a skill set to pursue athletics professionally, which began a career deep rooted in sales, marketing, and event production.
After picking up invaluable experience while at Clif Bar and Gatorade, Tim joined Ryan Dawkins at Project Sport in 2013. Leading the Sponsorship Sales division, Cole procured a myriad of local and national partners to an existing event portfolio as well as newly launched events like The Town’s Half Marathon in Oakland.
Transitioning into a Race Director role at Corrigan Sports Enterprises, Cole was called upon to direct event operations, community engagement, and partnerships for the Oakland Marathon. The 2018 event was the most successful in its nine year history under his leadership with 10,000+ total participants.
A competitive athlete himself, Cole is an Ironman 70.3 finisher, perennial Boston Marathon qualifier, and avid member of East Bay Free Fitness and East Bay Beer Runners.
Tim calls Oakland, California home and can be found running around Lake Merritt, drinking Bicycle Coffee, and enjoying fish tacos at the farmer’s market.