In 2012, Dawkins made waves when Project Sport sold the iconic US Half Marathon, featuring a Half Marathon across the Golden Gate Bridge, to Competitor Group/IRONMAN, which evolved into the Rock ‘n’ Roll San Francisco. Just two years later, Project Sport was acquired by New York’s Bregal Partners, with Dawkins at the helm of seamlessly integrating the company into their endurance division.

Founded in 2016 by CEO Ryan Dawkins, Mascot Sports represents some of the world’s biggest brands and talent in sports and entertainment. Mascot helps clients create experiences that buck the status quo in areas of endurance, fitness and wellness.

Mascot also provides strategic support in branding, communications, content, social responsibility, and other opportunities that lie at the intersections of entertainment, culture and movement.

An accomplished competitive athlete, Dawkins has pushed his limits as a collegiate swimmer, an 11-time IRONMAN finisher, and a key member of the 2nd place, 4-man cycling team in the grueling Race Across America—covering over 3,000 miles from San Diego to Atlantic City in just 6 days and 6 hours.

Ryan lives life to the fullest in Lafayette, California, alongside his wife Clare and their three daughters.